Can Poke Be the Next Fast-Casual Trend?


There's a short answer and a long answer as to why so much of the recent pole action around is happening in the fast-casual sphere. The short answer is that the future really is fancy chains and every entrepreneur just wants a crack at creating the next Chipotle.

Customization has long been a hallmark of this newish breed of counter-service restaurants, and it turns out poke lends itself to this system well. This customization is an offer at many of the new fast-casual players like Pokéworks.

By Hillary Dixler | Read more: Eater