POKÉWORKS POKE FRANCHISE STORY
Pokéworks is a ground-breaking, fast-casual restaurant concept that began on a rainy day in December of 2015 in Midtown Manhattan. Today it is the largest, fastest growing poke franchise chain in North America.
After many months of menu and brand development, Pokéworks was born on that quiet Winter day with a trickle of curious New Yorkers that wondered in to experience poke for the first time. Weeks later, hundreds stood in line outside that tiny restaurant willing to wait 45 minutes or more to build their own healthy, great tasting poke burrito or bowl.
Media consensus is that Pokéworks’ extraordinary consumer appeal has been fueled by the exceptional quality and affordability of our diverse chef-driven menu. Professional restaurateurs marvel at the inexpensive kitchen, easy to execute menu with no deep frying, no hood requirement as well as the efficiency of a small foot-print and high potential revenue per square foot. As a result, we are the regular recipient of institutional franchisees eager to open multiple Pokéworks restaurant locations in primary, secondary and food focused markets near them.
THE NATION'S #1 POKE BRAND
Pokéworks is known worldwide for serving great tasting, Hawaiian-inspired poke made using only the highest quality fish from local waters and beyond. We are proudly driven by the countless nationwide reviews praising our restaurants for their consistent execution of great dining experiences.
Publicly, Pokéworks restaurateurs and team members are known as proudly serving memorable dine-in, delivery, grab-n-go and catering burritos and bowls. But at our core, we are a brand dedicated to social responsibility preserving sustainable seafood in casual organic feeling restaurants, built from environmentally responsible materials. Most importantly, our uncomplicated business model allows all of us to have fun doing what we do, which we believe is at the heart of our distinction in the rapidly expanding poke franchise space.
Pokéworks combines an exceptional business opportunity with true brand differentiation. We are committed to a growth strategy that is resolute to the long-term success of our franchisees. Dedicated to the highest standards of intelligent investment, we have strategically created small, uncluttered yet cohesive restaurant designs.
Pokéworks locations are carefully engineered to be low investments and range in size from 500 to 2000 square feet. Our small kitchens with limited cooking allow us to allocate a higher percentage of the space to the consumer space, therefore our restaurants are capable of exceptional revenue per square foot. *
Adding to our productivity, our easy to execute chef-driven menu allows complete consumer customization that caters to almost anyone including those maintaining gluten-free, nut-free, vegetarian, vegan as well as cooked or raw protein diets.
*See Uniform Franchise Disclosure Document (UFDD) for details
A CULTURE OF SUPPORT
In all our interactions, whether it's with our guests, business associates, or contemporaries, we at Pokéworks strive to deal with others as we would have them deal with us. We promote a culture valuing the highest standards of excellence and creativity through passionately creating a fun, healthy and sustainable community lifestyle.
Since our inception we have been committed to the belief that our success is founded on the vigilant development of a scalable franchisee profit centric systems. As a result, we have devoted considerable resources to rapidly established franchise strategies and technologies that best ensure the proper support of our most valuable assets… our franchisees. Those support elements include:
- National site selection and lease negotiation
- Distinctive award-winning design assistance
- Construction mangaement support
- Comprehensive 2 to 3-week initial training
- Operative POS, scheduling, and inventory control systems
- National purchasing and procurement program
- Grand Opening marketing and event planning
Business development support:
- Online and mobile app ordering technology
- Traditional and digital internet advertising initiatives
- Strong social media programming and guidance
- Local and brand centric public relations assistance
- High-profile contributing chef menu development
- Prominent celebrity chef spokesperson
- Innovative and effective marketing initiatives
- Community fundraisers and campaigning efforts
- Exceptional fresh, sustainable seafood supplier
Pokéworks is committed to continue to methodically build the Pokéworks brand with professional franchisees who are philosophically aligned with our culture and passion for providing a high-quality poke experience at an affordable price.
Multi-unit location development is preferred (not required) for primary and secondary markets. Single unit development is welcome for smaller growing progressive markets in North America. We welcome multi-unit, international, master franchise development with well-funded, experienced restaurant groups that have a familiarity with their markets and have a strong understanding of strategic menu sourcing.
Ideal North American candidates have 3+ years of food and beverage experience and a minimum of $100,000 in available capital for each $250,000+ restaurant they wish to develop. To help protect your investment, a complementary project funding assessment will be made available through DCV Franchise Group.
If you see yourself as a future owner of a Pokéworks serving great tasting, fresh-fish-fast, we welcome your inquiry. We will be happy to address your initial questions and review available opportunities in your market.